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中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商 vincent0326  • 2016-07-14 10:05 – China Mobile game to revelation (three): China Mobile game publishers to ten

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2016中國遊戲發行商出海陣容更加強大,蝸牛遊戲、龍圖遊戲國內大廠已經在深入海外市場;智明星通、Tap4Fun這類已有全球爆款的公司則在尋思着再搞起新的爆款;以獵豹移動、塗鴉移動為代表的單機遊戲發行商也在全球市場上不斷刷新歷史記錄,成為全球遊戲下載量榜單不斷推高的重要力量。以下是手游那點事選取10家發行市場鎖定全球或海外區域的優秀髮行商進行盤點:
2016 Chinese game issued business sea more powerful lineup, snail game, and long games and other domestic manufacturers have in overseas market depth; Chi star, tap4fun the existing global explosion of, the company is thinking to make up new explosion models; to cheetah moves, the graffiti movement on behalf of the stand-alone game publishers in the global market constantly refresh the historical record and become an important force in the global game download list continue to push higher. The following is a hand travel that point to select the 10 issue of the market to lock the global or overseas area of outstanding issuers inventory:

2.2.1智明星通
2.2.1 wisdom star pass

發行區域:全球
Area of distribution: Global

代表產品:《列王的紛爭》、《MR魔法英雄》
On behalf of the product: “the king of the dispute”, “MR magic hero”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

智明星通成立於2008年,是中國遊戲企業國際化的一個標杆。2015年智明星通入選app Annie全球52大發行商排行榜,位列第16位。在中國企業中僅次於騰訊和網易,排行第三。
Chi star pass was founded in 2008, is a benchmark for the internationalization of Chinese game companies. 2015 Chile star through the Annie app ranked 52 in the world’s top publishers list, ranked sixteenth. Second only to Tencent and NetEase in Chinese enterprises, ranking third.

智明星通海外業務採取自研自發的形式,發行市場則定位全球。旗下產品多為策略遊戲,同時也囊括卡牌、休閑等產品類型。智明星通非常重視在海外市場做本地化品牌營銷、粉絲經濟。智明星通創始人謝賢林曾公開表示,旗下已有2-3款產品在全球手游TOP50,2016年的目標是不掉隊,希望再在全球手游市場中拿出爆款產品
star business take research since the Tonghai spontaneous form of issuing market is global positioning. Many of its products for strategic games, but also include cards, leisure and other types of products. Wisdom star attaches great importance to the overseas market to do the localization of brand marketing, fans economy. Chi star founder Xie Xianlin has said publicly that its have 2-3 product in the global mobile games TOP502016 years is not left behind, hope in global travel market out burst product.

智明星通旗下最成功的產品是《列王的紛爭》,該策略遊戲上線一年取得了6000萬下載量,日活躍用戶超過300萬,遊戲在90個國家及地區暢銷榜均挺進前十。該產品也是2016年在全球iOS&google Play月度收入TOP10榜單上,除了網易遊戲《夢幻西遊》,上榜次數最多的國產手游。2015年智明星通攜《列王的紛爭》回歸中國市場,以“全球玩家同服戰鬥”為賣點,在中國市場上做到了百萬日活躍,智明星通也一躍成為中國市場上品牌知名度最高的出海遊戲公司。
Chi star‘s most successful products is the clash of kings “, the strategy game on the line a year achieved 60 million downloads daily active users more than 300 million, the game in 90 countries and regions bestsellers were marched into the top ten. The product is 2016 in global iOS& amp; google play monthly income TOP10 list, in addition to Netease game “dream swims on the west”, the list of the largest number of domestic travel. 2015 Chi star through carrying the clash of kings “to return to the Chinese market,” global players with combat suit “as a selling point, in the Chinese market did million daily active, Chi star pass also jumped into the Chinese market brand popularity highest sea game company.

2015年至今,智明星通又相繼推出了《MR魔法英雄》、《女王的紛爭》、《國王時代:天空之戰》等手游,其中《MR魔法英雄》已經在全球73個國家拿下iOS暢銷榜前10的成績,是目前最有潛力與《列王的紛爭》比肩的產品
2015 so far, Elex also launched the “Mr magic hero”, “the queen of the dispute”, “king of the era: the sky war” and other tour, the “Mr magic hero” has been in 73 countries around the world with IOS best-selling list of the top 10 results, is currently the most potential and the clash of kings “shoulder to shoulder in the products.

2.2.2IGG
2.2.2IGG

優勢發行區域:全球
Advantage distribution region: Global

代表手游:《城堡爭霸》、《領主之戰2》
On behalf of the hand travel: “Castle”, “Lord of war 2”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

IGG成立於2005年,從2006年開始就專註於海外市場。2013年10月18日在港交所成功上市,公司市值達40.2億港元。《福布斯》中文版發布的“2015中國移動互聯網30強”榜單中,IGG以9.52億人民幣營收位居17名,是該榜單唯一一家專註於手游海外發行中國公司。2015年,IGG入選app Annie全球52大發行商排行榜,位列第34位,在中國企業中排行第四。
IGG was founded in 2005, from 2006 began to focus on overseas markets. October 18, 2013 successfully listed in the Hong Kong stock exchange, the company’s market value of HK $40.2. “Forbes,” the Chinese version of the “2015 China Mobile Internet 30” list, IGG to 9.52 yuan revenue ranked 17, is the only focus on the list of hand travel overseas Chinese companies issued. In 2015, IGG was selected as the thirty-fourth largest distributor of Annie app, ranked 52, ranking fourth in Chinese enterprises.

IGG旗下有《城堡爭霸》、《領主之戰2》、《卡卡英雄》和《王國紀元》等在全球表現不錯的產品,其中《城堡爭霸》在全球108個國家進入iOS暢銷榜TOP5。按google Play平台產生的日流水計,《城堡爭霸》在2015年12月31日於全球17個國家排名前五,48個國家排名前十,月活躍用戶超過1,000萬。《城堡爭霸》2015年12月的流水超過了1300萬美金。
IGG’s “Castle”, “Lord of the war 2”, “Kaka hero” and “Kingdom era” and so on in the global performance of a good product, which “Castle hegemony” in the world’s 108 countries to enter the iOS’s best seller list TOP5. According to the Play google platform produced by Japan, the “Castle” in December 31, 2015 in the world’s 17 countries in the top five, 48 countries in the top ten, more than 1000 monthly active users. “Castle hegemony” in December 2015, the flow of more than 1300 million dollars.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

IGG近年來因新產品表現不佳和老遊戲增長乏力,後續發展不被看好。不過2016年IGG《城堡爭霸》等老遊戲在中東、東南亞等新興市場成績創下歷史新高,3月份上線的新產品《王國紀元》已經在全球50個市場iOS暢銷榜進入TOP25。用實在的成績回擊了外界質疑。
IGG new product in recent years because of poor performance and the old game of sluggish growth, subsequent development is not optimistic about the. But older games 2016 IgG the castle hegemony “in the Middle East, Southeast Asia and other emerging markets scores a record high, new product launch in March the Kingdom era” has in the global 50 markets IOS bestsellers in top25. Hit back with the real question of the outside world.

2.2.3 Tap4Fun
Tap4Fun 2.2.3

優勢發行區域:全球
Advantage distribution region: Global

代表產品:《銀河傳說》、《入侵(戰地風暴)》
On behalf of the product: “the legend of the galaxy”, “invasion (field storm)”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

Tap4Fun2008年成立,2011年開始專註於手游領域。公司方向可以簡單概括為:自研自營,只做手游,只做策略遊戲,面向全球。2016年5月份,Tap4Fun作為蘋果CEO庫克訪華受邀的唯一遊戲公司參加開發者活動;googleI/O2016又在google Play開發者故事視頻(《googlePlay開發者故事》由google拍攝,以單個廠商為單位短視頻製作的視頻合集。)中亮相講述在全球市場取得成功的故事。足見其在海外影響力。
Tap4Fun2008 was established in 2011, began to focus on the field of hand travel. Company direction can be simply summarized as: self research and self, only to do hand travel, only to do the strategy game, for the global. In May 2016, tap4fun as apple CEO cook’s visit to China was invited to the only game company in developer activity; googleI/O2016 in google play developer story Video (“googleplay developer story” by google shooting, to a single vendor is a short video made video collection. The story of success in the global marketplace. Which shows its influence in overseas.

“不要所有的雞蛋放在一個籃子里”是許多遊戲研發商的共識,產品品類全方位布局不容易在競爭激烈的市場中被淘汰。有趣的是,從2011年至今,Tap4Fun始終堅持做策略遊戲,只不過全球所有市場都會上線。Tap4Fun認為專註於一個產品品類,領先於行業水平的可能性就多一些,更有可能在全球化道路上構建起一定的競爭壁壘,形成自己的核心競爭力。
“Do not put all eggs in one basket” is the consensus of many game developers, product category full range layout is not easy to be eliminated in the fierce competition in the market. Interestingly, from 2011 to date, Tap4Fun has always insisted on doing strategy games, but the global market will be on the line. Tap4Fun believes that focus on a product category, the possibility of leading the industry level is more, more likely to build a certain competitive barriers on the road of globalization, to form their own core competitiveness.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

從2012年到2015年Tap4Fun都有很成功的遊戲,2012年的《螢火帝國》、2014年的《銀河傳說》和2015年的《銀河帝國》、《入侵》,很多遊戲都做到過美國暢銷榜第一名。《銀河傳說》在澳大利亞、越南和芬蘭等47個國家曾入iOS暢銷榜TOP10,其中在俄羅斯、希臘和等22個國家登頂iOS暢銷榜。
From 2012 to 2015 tap4fun are very successful games, 2012 “firefly Empire”, in 2014, and legend of the galactic and 2015 years of the Galactic Empire “,” invasion “, many games are done American bestseller list in the first place. Legend of the Galactic in 47 countries, Vietnam, Australia and Finland had entered the IOS best-selling TOP10 of a list of names posted up, which in Russia, Greece and 22 countries summit IOS bestsellers.

2.2.4 樂元素
2.2.4 music element

優勢發行區域:日本
Advantage distribution area: Japan

代表產品:《偶像夢幻祭》《梅露可物語》
Representative products: “idol dream Festival” “Merlot can story”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

樂元素最早憑藉facebook平台上的社交遊戲《開心水族箱》起家,業務範圍包括網頁遊戲、手機遊戲。目前最為國內熟知的產品莫過於《開心消消樂》,一款累計了4億用戶的三消遊戲中國市場上逆襲重度手游,拿下2015年中國市場安卓渠道和app Store下載量冠軍。根據app Annie2015年全球遊戲發行商排名來看,樂元素海外收入高於崑崙遊戲
Music elements with the first facebook platform on the social game “Happy Aquarium” started, the scope of business includes web games, mobile games. Currently the domestic well-known products nothing better than “happy eliminate music”, a cumulative 4 million users of three games in the Chinese market counter attack of severe hand travel, take 2015 China market Android channels and the app store downloads champion. According to the Annie2015 app global game publisher ranking point of view, music elements overseas revenue higher than the Kunlun game.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

發行市場的覆蓋面和產品數量來看,樂元素的海外成績並不算太突出,卻是少數能夠在日本市場有所斬獲的中國發行商。樂元素有三款手游在日本市場表現搶眼,分別是《偶像夢幻祭》、《最後的休止符》和《梅露可物語》,更是曾一度有兩款產品一同進入日本暢銷榜前20。其中《偶像夢幻祭》表現最佳,最高曾去到日本暢銷榜第3的位置並長達一年時間保持在暢銷榜TOP25左右。
From the issue of market coverage and the number of products and the music element overseas is not too prominent, is one of the few to in the Japanese market spoils Chinese publisher. Music elements have three kinds of travel in the Japanese market performance eye-catching, respectively is the dream idols Festival “, the final resting symbol” and “Mei Lu Monogatari, once there were two products together into the Japanese selling top 20. Among the “idol dream Festival” performance is the best, the highest ever went to Japan’s best seller list third position and up to a year to keep in the best seller list TOP25.

2.2.5 Ujoy(三七互娛旗下東南亞手游平台
Ujoy 2.2.5 (37 interactive entertainment’s Southeast Asia Travel platform)

優勢發行區域:東南亞
Advantage distribution area: Southeast Asia

代表產品:《六龍御天》、《攻城掠地》、《神魔》
Representative products: “six dragons”, “Yutian”, “ghost” attack cities and capture territories

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

三七互娛憑藉《大天使之劍》、《傳奇霸業》等自研產品創下頁遊行業多項紀錄,被業界譽為“頁游之虎”。在手游領域也不落人後,旗下37手游平台2015年收入比2014年增長了3倍,國內月流水已突破1.5億元。2016年三七互娛有望在純海外手游業務領域拿下1億人民幣月流水的成績。
Sanqi (Panax notoginseng) mutual entertainment with the archangel’s sword “,” the legend of BR “, from research products a page tour industry a number of records, was the industry known as” page tour tiger “. Hand in the field of hand travel does not fall, the 37 hand travel Platform 2015 revenue growth of 3 times in 2014, the domestic monthly water has exceeded 1.5 yuan. 2016 37 mutual entertainment is expected to win 1 yuan monthly water in the field of pure overseas travel business.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

三七互娛是布局海外遊戲市場較早的中國遊戲大廠,2012年開始有節奏的向海外拓展,從繁體中文市場切入,拓展到東南亞韓國市場開始在歐美布局,所採取的全球化之路是中國出海遊戲公司的典型代表。三七互娛在台港澳地區連續成功發行《暗黑黎明》、《仙劍奇俠傳》、《拳皇97》等多款手游2016年更是在東南亞地區強勢崛起,旗下東南亞發行平台Ujoy運營的國戰手游《六龍御天》自發行以來在馬來西亞市場iOS和google Play暢銷榜的排名曾超過Clash Royale,實現雙榜登頂,穩定暢銷榜前5的位置。
Sanqi (Panax notoginseng) mutual entertainment is the layout of the overseas game market earlier Chinese game makers, 2012 started rhythmic to expand overseas, starting from the traditional Chinese market, extended to Southeast Asia, Korea market and started in Europe and the United States layout, taken by globalization is a typical representative of the China Sea gaming company. Sanqi (Panax notoginseng) mutual entertainment in Hong Kong, Macao and Taiwan regions consecutive successful issued “Dark Dawn”, “Paladin”, “KOF 97” and so on a variety of hand tour, 2016 is in Southeast Asia, a strong rise, its Southeast Asia distribution platform Ujoy operation country war Tour “six dragons Yutian” since the issue in Malaysia market IOS and google play in the best-selling List Ranking had more than clash Royale, achieve double standings summit and sold well top 5 position.

2.2.6 Efun
Efun 2.2.6

優勢發行區域:港澳台、韓國
Advantages of the distribution area: Hong Kong, Macao and Taiwan, South Korea

代表產品:《大富豪2》、《天龍八部3D》
On behalf of the product: “the big rich 2”, “dragon eight 3D”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

Efun發展至今發行手游(含不同語言版本)已經超過了150款,自2012年成立起便以《重裝武士》(又名《英雄戰魂》)搶佔港台市場,迅速佔領2012年港台市場各項排行榜首,取得巨大成功。後續更以《我叫MT》、《神鵰俠侶》、《天龍八部》等名作在港台市場保持領先地位。宣稱壟斷港澳台30%的市場資源。Efun是成功產品數量最多的中國海外發行商之一,但是與早期成績相比,Efun2016年的海外業務依然表現不錯,台灣和韓國市場均有產品保持在雙榜暢銷榜TOP10。
Efun development has already released mobile games (including different language versions) has exceeded the 150 models, since 2012 established countered the reload warrior “(also known as the heroic fighting spirit”) to seize the market of Hong Kong and Taiwan, quickly occupied the 2012 Hong Kong and Taiwan market, the top of the charts, and achieved great success. The follow-up to “my name is MT”, “”, “The legend of Condor Hero Denon eight” and other works in the Hong Kong market to maintain the leading position. Claimed that the monopoly of Hong Kong, Macao and Taiwan 30% market resources. The largest number of successful products is Efun of China’s overseas distributors of, but compared with earlier results, Efun2016 years of the overseas business is still a good performance, Taiwan and Korea, both products keep best-selling TOP10 of a list of names posted up in the list.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

2.2.7 崑崙萬維
2.2.7 Kunlun World Wide Web

優勢發行市場東南亞
Advantage issue market: South East Asia

代表產品:《MU起源(全民奇迹)》、《無雙劍姬》
Representative products: “MU (Universal miracle),” the origin of “no swords Ji”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

崑崙萬維在2009年11月開始涉足海外市場,目前崑崙萬維的遊戲市場包括港澳台、日韓、東南亞和歐美等地區,全球七大地區都成立了分公司。2013-2015年期間,公司有70%以上的收入來自海外市場
Kunlun World Wide Web began to get involved in overseas markets in november 2009, the world wide web game market in Kunlun, including Hong Kong, Macao and Taiwan, Japan and South Korea, Southeast Asia and Europe and the United States and other regions, the world’s seven major regions have set up a branch. 2013-2015 years, the company has more than 70% of the revenue from overseas markets.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

又以在泰國市場的成績最為突出。無論是論數量還是論拳頭產品成績,崑崙萬維都是在泰國市場做得最成功的發行商,其發行的《MU起源》在泰國市場收入冠軍位置持續了半年之久。在數量方面,iOS&google Play暢銷榜TOP100分別能夠保持5~7款手游在榜。
And to the most outstanding achievements in the Thailand market. Whether it is the number or the fist product results, the world wide web is the most successful in the Thailand market to do the publisher, the issue of the “MU origin” in Thailand market revenue champion position for six months, the first half of the year. In terms of quantity, iOS& amp; Play google TOP100 are able to keep the 5~7 section of the tour in the list.

2.2.8 游族網絡
2.2.8 swim family network

優勢發行區域:歐美
Advantage distribution area: Europe and the United States

代表產品:《少年三國志》、《女神聯盟手游
On behalf of the product: “Junior Three Kingdoms”, “the goddess of the League Tour”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

游族網絡2014年、2015年來自海外的收入分別為3.25億元、7.71億元,占營業收入的比重分別為38.53%、50.21%。2016年第一季度營收4.4億,海外市場大幅拓展是收入增長的重要原因。游族在海外市場的出色表現離不開成熟的海外發行體系,游族網絡一直保持積極的擴張策略,迅速獲取用戶,在快速提升收入的同時,也為後續發展奠定基礎,游族通過《女神聯盟》完成早起海外市場發行體系構建后,其後發布的《少年三國志》也同樣收益於此。
Tour family network in 2015, 2014 revenue from overseas were 3.25 yuan, 7.71 yuan, accounting for the proportion of operating income were 38.53%, 50.21%. 2016 first quarter revenue of $4.4, a significant expansion of overseas markets is an important reason for revenue growth. Family travel in the overseas market’s outstanding performance can not be separated from the overseas mature distribution system, family travel network has remained aggressive expansion strategy, rapid access to the user, rapid increase in income at the same time, for follow-up to lay the foundation for the development, family travel through the goddess alliance “was completed early issue overseas market system construction, subsequently issued” the boy from the romance of the Three Kingdoms will also benefit from this.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

《少年三國志》在海外14個國家曾經衝進iOS暢銷榜TOP10,其中在美國暢銷榜的最好成績第13名,南非、新西蘭市場曾拿下第1名。
“Junior Three Kingdoms” in the overseas 14 countries have rushed into the iOS best seller list TOP10, which in the United States best seller list of the best thirteenth, South Africa, New Zealand market has won the first 1.

2.2.9 tapfuns
Tapfuns 2.2.9

發行區域:歐美
Distribution area: Europe and the United States

代表產品:《疾風獵人》《夢想仙俠》
Representative products: “the hunter” blast “dream Xian Xia”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

tapfuns是廣州深海遊戲旗下的海外發行平台平台自2015年成立以來,全面布局歐美市場。作為極少數敢於挺進歐美市場中國發行商,tapfuns始終秉持着與cp共贏的合作理念。平台成立之初便受到了facebook的關注,平台負責人多次受邀到FB總部和其運營團隊深入溝通交流,平台成立5個月之時月流水突破1500萬。
Tapfuns is an offshore platform for offshore games in Guangzhou, the platform since its inception in 2015, the overall layout of the European and American markets. As a handful of Chinese publishers dare to advance the market, tapfuns always uphold the concept of cooperation with CP win. At the beginning of the establishment of the platform has been the attention of facebook, the platform is responsible for many times invited to FB headquarters and its operational team in-depth communication and exchange, the establishment of a platform for 5 months when the monthly water breakthrough 1500.

tapfuns業務採取自研自發和代理髮行的雙線模式,並着眼於全球化的布局,美國分公司正在籌建中, 3個收購項目也預計於年底完成,全面向歐美市場進軍。
Tapfuns take self-development spontaneous and represent the distribution of the dual mode, and focus on the layout of globalization, American branch is preparing to construct, three acquisition project is expected to completed at the end of the year, comprehensively to Europe and the United States market to enter.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

目前,tapfuns在歐美、中東地區成功發行了多款手游,包括《疾風獵人》《夢想仙俠》《領域仙尊》《星戰風暴》等。通過精準的市場分析和詳盡前期調研,《疾風獵人》上線至今,進入了歐美17個國家及地區暢銷榜前十名。tapfuns也不斷在機甲和喪屍等小眾題材的產品上做進一步嘗試,清掃歐美長尾流量。
At present, tapfuns in Europe and America, the Middle East region successfully issued on a variety of mobile games, including “hurricane Hunter” “dream of Xian Xia, the field of fairy honour” star Wars Storm “and so on. Through accurate market analysis and detailed preliminary investigation, “hurricane Hunter” on-line has entered the 17 countries and regions in Europe and the United States bestseller list of the top ten. Tapfuns has been in the mecha and zombies and other niche products on the subject make a further attempt, sweeping Europe long tail traffic.

2.2.10塗鴉移動
2.2.10 graffiti movement

優勢發行區域:全球
Advantage distribution region: Global

代表產品:《Restaurant Live》、《Fast Racing3D》
On behalf of the product: “Live Restaurant”, “Racing3D Fast”

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

塗鴉移動由創新工場創始人之一王曄創辦,這家2016年上半年遊戲下載量排在全球TOP5的單機遊戲開發公司在國內鮮為人知。塗鴉移動2010年10月成立至今已經推出《Restaurant Live》、《Fast Racing3D》等多款移動遊戲產品,以及Doodle Game Center移動遊戲平台,涵蓋競技、益智、休閑等產品範圍。截止至今累計用戶達7億以上,團隊已經拓展至百人規模。
Graffiti movement was founded by one of the founders of Innovation workshop Wang Ye, the 2016 half a game downloads ranked in the world’s top5 stand-alone game development companies in the domestic fresh people know. Graffiti movement in October 2010 was established and has already launched the restaurant live “,” fast Racing3D “and so on a variety of mobile game products, as well as doodle game center mobile gaming platform, covering sports, puzzle, leisure and other products. Up to now the cumulative total of more than 7 users, the team has expanded to a hundred people.

根據appAnnie月度手游數據報告,塗鴉移動2016年上半年一直排在全球iOS&google Play公司下載排行榜TOP10,下載量高於獵豹移動(《鋼琴塊2》發行商)和騰訊遊戲(安卓平台遊戲下載量未計入),居中國遊戲公司之首。
According to appannie monthly travel data report, graffiti movement in 2016 on half a year has been ranked in the world iOS& amp; google play, download charts TOP10, Download quantity higher than the cheetah (the piano piece 2 “publishers) and Tencent games (Android platform game downloads not into), ranking Chinese gaming companies.

中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 10:05 - China Mobile game to revelation (three): China Mobile game publishers to ten

上述發行商均具有強大的運營體系、立體化營銷能力、全球化分銷能力、產品儲備能力,但是選擇產品上的高標準和與目標市場的契合度恐怕中小遊戲研發公司很難滿足。在這種情況下,專註於小眾市場、細分領域“小而美”的發行商更值得考慮,如專註港澳台的無畏科技、東南亞後起之秀Vstargame和會用心調產品的艾虎遊戲。
The publisher has a powerful operating system, three-dimensional marketing ability, globalization distribution capacity, product reserve capacity, but the choice of high standard products and target market and fit I’m afraid small game development company is difficult to meet. In this case, focus on niche markets and segments “small is beautiful” publishers and more worthy of consideration, such as attention from Hong Kong, Macao and Taiwan fearless technology, Southeast Asia rising star Vstargame and will carefully transferred products polecat game.

转载请注明:TopsApps » 中國移動遊戲出海啟示錄(三):十佳中國移動遊戲出海發行商 vincent0326  • 2016-07-14 10:05 – China Mobile game to revelation (three): China Mobile game publishers to ten

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