2016 Chinese game issued business sea more powerful lineup, snail game, and long games and other domestic manufacturers have in overseas market depth; Chi star, tap4fun the existing global explosion of, the company is thinking to make up new explosion models; to cheetah moves, the graffiti movement on behalf of the stand-alone game publishers in the global market constantly refresh the historical record and become an important force in the global game download list continue to push higher. The following is a hand travel that point to select the 10 issue of the market to lock the global or overseas area of outstanding issuers inventory:
2.2.1 wisdom star pass
Area of distribution: Global
On behalf of the product: “the king of the dispute”, “MR magic hero”
Chi star pass was founded in 2008, is a benchmark for the internationalization of Chinese game companies. 2015 Chile star through the Annie app ranked 52 in the world’s top publishers list, ranked sixteenth. Second only to Tencent and NetEase in Chinese enterprises, ranking third.
star business take research since the Tonghai spontaneous form of issuing market is global positioning. Many of its products for strategic games, but also include cards, leisure and other types of products. Wisdom star attaches great importance to the overseas market to do the localization of brand marketing, fans economy. Chi star founder Xie Xianlin has said publicly that its have 2-3 product in the global mobile games TOP502016 years is not left behind, hope in global travel market out burst product.
Chi star‘s most successful products is the clash of kings “, the strategy game on the line a year achieved 60 million downloads daily active users more than 300 million, the game in 90 countries and regions bestsellers were marched into the top ten. The product is 2016 in global iOS& amp; google play monthly income TOP10 list, in addition to Netease game “dream swims on the west”, the list of the largest number of domestic travel. 2015 Chi star through carrying the clash of kings “to return to the Chinese market,” global players with combat suit “as a selling point, in the Chinese market did million daily active, Chi star pass also jumped into the Chinese market brand popularity highest sea game company.
2015 so far, Elex also launched the “Mr magic hero”, “the queen of the dispute”, “king of the era: the sky war” and other tour, the “Mr magic hero” has been in 73 countries around the world with IOS best-selling list of the top 10 results, is currently the most potential and the clash of kings “shoulder to shoulder in the products.
Advantage distribution region: Global
IGG was founded in 2005, from 2006 began to focus on overseas markets. October 18, 2013 successfully listed in the Hong Kong stock exchange, the company’s market value of HK $40.2. “Forbes,” the Chinese version of the “2015 China Mobile Internet 30” list, IGG to 9.52 yuan revenue ranked 17, is the only focus on the list of hand travel overseas Chinese companies issued. In 2015, IGG was selected as the thirty-fourth largest distributor of Annie app, ranked 52, ranking fourth in Chinese enterprises.
IGG’s “Castle”, “Lord of the war 2”, “Kaka hero” and “Kingdom era” and so on in the global performance of a good product, which “Castle hegemony” in the world’s 108 countries to enter the iOS’s best seller list TOP5. According to the Play google platform produced by Japan, the “Castle” in December 31, 2015 in the world’s 17 countries in the top five, 48 countries in the top ten, more than 1000 monthly active users. “Castle hegemony” in December 2015, the flow of more than 1300 million dollars.
IGG new product in recent years because of poor performance and the old game of sluggish growth, subsequent development is not optimistic about the. But older games 2016 IgG the castle hegemony “in the Middle East, Southeast Asia and other emerging markets scores a record high, new product launch in March the Kingdom era” has in the global 50 markets IOS bestsellers in top25. Hit back with the real question of the outside world.
Advantage distribution region: Global
On behalf of the product: “the legend of the galaxy”, “invasion (field storm)”
Tap4Fun2008 was established in 2011, began to focus on the field of hand travel. Company direction can be simply summarized as: self research and self, only to do hand travel, only to do the strategy game, for the global. In May 2016, tap4fun as apple CEO cook’s visit to China was invited to the only game company in developer activity; googleI/O2016 in google play developer story Video (“googleplay developer story” by google shooting, to a single vendor is a short video made video collection. The story of success in the global marketplace. Which shows its influence in overseas.
“Do not put all eggs in one basket” is the consensus of many game developers, product category full range layout is not easy to be eliminated in the fierce competition in the market. Interestingly, from 2011 to date, Tap4Fun has always insisted on doing strategy games, but the global market will be on the line. Tap4Fun believes that focus on a product category, the possibility of leading the industry level is more, more likely to build a certain competitive barriers on the road of globalization, to form their own core competitiveness.
From 2012 to 2015 tap4fun are very successful games, 2012 “firefly Empire”, in 2014, and legend of the galactic and 2015 years of the Galactic Empire “,” invasion “, many games are done American bestseller list in the first place. Legend of the Galactic in 47 countries, Vietnam, Australia and Finland had entered the IOS best-selling TOP10 of a list of names posted up, which in Russia, Greece and 22 countries summit IOS bestsellers.
2.2.4 music element
Advantage distribution area: Japan
Representative products: “idol dream Festival” “Merlot can story”
樂元素最早憑藉facebook平台上的社交遊戲《開心水族箱》起家，業務範圍包括網頁遊戲、手機遊戲。目前最為國內熟知的產品莫過於《開心消消樂》，一款累計了4億用戶的三消遊戲在中國市場上逆襲重度手游，拿下2015年中國市場安卓渠道和app Store下載量冠軍。根據app Annie2015年全球遊戲發行商排名來看，樂元素海外收入高於崑崙遊戲。
Music elements with the first facebook platform on the social game “Happy Aquarium” started, the scope of business includes web games, mobile games. Currently the domestic well-known products nothing better than “happy eliminate music”, a cumulative 4 million users of three games in the Chinese market counter attack of severe hand travel, take 2015 China market Android channels and the app store downloads champion. According to the Annie2015 app global game publisher ranking point of view, music elements overseas revenue higher than the Kunlun game.
From the issue of market coverage and the number of products and the music element overseas is not too prominent, is one of the few to in the Japanese market spoils Chinese publisher. Music elements have three kinds of travel in the Japanese market performance eye-catching, respectively is the dream idols Festival “, the final resting symbol” and “Mei Lu Monogatari, once there were two products together into the Japanese selling top 20. Among the “idol dream Festival” performance is the best, the highest ever went to Japan’s best seller list third position and up to a year to keep in the best seller list TOP25.
Representative products: “six dragons”, “Yutian”, “ghost” attack cities and capture territories
Sanqi (Panax notoginseng) mutual entertainment with the archangel’s sword “,” the legend of BR “, from research products a page tour industry a number of records, was the industry known as” page tour tiger “. Hand in the field of hand travel does not fall, the 37 hand travel Platform 2015 revenue growth of 3 times in 2014, the domestic monthly water has exceeded 1.5 yuan. 2016 37 mutual entertainment is expected to win 1 yuan monthly water in the field of pure overseas travel business.
三七互娛是布局海外遊戲市場較早的中國遊戲大廠，2012年開始有節奏的向海外拓展，從繁體中文市場切入，拓展到東南亞、韓國市場並開始在歐美布局，所採取的全球化之路是中國出海遊戲公司的典型代表。三七互娛在台港澳地區連續成功發行《暗黑黎明》、《仙劍奇俠傳》、《拳皇97》等多款手游，2016年更是在東南亞地區強勢崛起，旗下東南亞發行平台Ujoy運營的國戰手游《六龍御天》自發行以來在馬來西亞市場iOS和google Play暢銷榜的排名曾超過Clash Royale，實現雙榜登頂，穩定暢銷榜前5的位置。
Sanqi (Panax notoginseng) mutual entertainment is the layout of the overseas game market earlier Chinese game makers, 2012 started rhythmic to expand overseas, starting from the traditional Chinese market, extended to Southeast Asia, Korea market and started in Europe and the United States layout, taken by globalization is a typical representative of the China Sea gaming company. Sanqi (Panax notoginseng) mutual entertainment in Hong Kong, Macao and Taiwan regions consecutive successful issued “Dark Dawn”, “Paladin”, “KOF 97” and so on a variety of hand tour, 2016 is in Southeast Asia, a strong rise, its Southeast Asia distribution platform Ujoy operation country war Tour “six dragons Yutian” since the issue in Malaysia market IOS and google play in the best-selling List Ranking had more than clash Royale, achieve double standings summit and sold well top 5 position.
On behalf of the product: “the big rich 2”, “dragon eight 3D”
Efun development has already released mobile games (including different language versions) has exceeded the 150 models, since 2012 established countered the reload warrior “(also known as the heroic fighting spirit”) to seize the market of Hong Kong and Taiwan, quickly occupied the 2012 Hong Kong and Taiwan market, the top of the charts, and achieved great success. The follow-up to “my name is MT”, “”, “The legend of Condor Hero Denon eight” and other works in the Hong Kong market to maintain the leading position. Claimed that the monopoly of Hong Kong, Macao and Taiwan 30% market resources. The largest number of successful products is Efun of China’s overseas distributors of, but compared with earlier results, Efun2016 years of the overseas business is still a good performance, Taiwan and Korea, both products keep best-selling TOP10 of a list of names posted up in the list.
2.2.7 Kunlun World Wide Web
Kunlun World Wide Web began to get involved in overseas markets in november 2009, the world wide web game market in Kunlun, including Hong Kong, Macao and Taiwan, Japan and South Korea, Southeast Asia and Europe and the United States and other regions, the world’s seven major regions have set up a branch. 2013-2015 years, the company has more than 70% of the revenue from overseas markets.
And to the most outstanding achievements in the Thailand market. Whether it is the number or the fist product results, the world wide web is the most successful in the Thailand market to do the publisher, the issue of the “MU origin” in Thailand market revenue champion position for six months, the first half of the year. In terms of quantity, iOS& amp; Play google TOP100 are able to keep the 5~7 section of the tour in the list.
2.2.8 swim family network
Advantage distribution area: Europe and the United States
Tour family network in 2015, 2014 revenue from overseas were 3.25 yuan, 7.71 yuan, accounting for the proportion of operating income were 38.53%, 50.21%. 2016 first quarter revenue of $4.4, a significant expansion of overseas markets is an important reason for revenue growth. Family travel in the overseas market’s outstanding performance can not be separated from the overseas mature distribution system, family travel network has remained aggressive expansion strategy, rapid access to the user, rapid increase in income at the same time, for follow-up to lay the foundation for the development, family travel through the goddess alliance “was completed early issue overseas market system construction, subsequently issued” the boy from the romance of the Three Kingdoms will also benefit from this.
“Junior Three Kingdoms” in the overseas 14 countries have rushed into the iOS best seller list TOP10, which in the United States best seller list of the best thirteenth, South Africa, New Zealand market has won the first 1.
Distribution area: Europe and the United States
Representative products: “the hunter” blast “dream Xian Xia”
Tapfuns is an offshore platform for offshore games in Guangzhou, the platform since its inception in 2015, the overall layout of the European and American markets. As a handful of Chinese publishers dare to advance the market, tapfuns always uphold the concept of cooperation with CP win. At the beginning of the establishment of the platform has been the attention of facebook, the platform is responsible for many times invited to FB headquarters and its operational team in-depth communication and exchange, the establishment of a platform for 5 months when the monthly water breakthrough 1500.
Tapfuns take self-development spontaneous and represent the distribution of the dual mode, and focus on the layout of globalization, American branch is preparing to construct, three acquisition project is expected to completed at the end of the year, comprehensively to Europe and the United States market to enter.
At present, tapfuns in Europe and America, the Middle East region successfully issued on a variety of mobile games, including “hurricane Hunter” “dream of Xian Xia, the field of fairy honour” star Wars Storm “and so on. Through accurate market analysis and detailed preliminary investigation, “hurricane Hunter” on-line has entered the 17 countries and regions in Europe and the United States bestseller list of the top ten. Tapfuns has been in the mecha and zombies and other niche products on the subject make a further attempt, sweeping Europe long tail traffic.
2.2.10 graffiti movement
Advantage distribution region: Global
代表產品：《Restaurant Live》、《Fast Racing3D》
On behalf of the product: “Live Restaurant”, “Racing3D Fast”
塗鴉移動由創新工場創始人之一王曄創辦，這家2016年上半年遊戲下載量排在全球TOP5的單機遊戲開發公司在國內鮮為人知。塗鴉移動2010年10月成立至今已經推出《Restaurant Live》、《Fast Racing3D》等多款移動遊戲產品，以及Doodle Game Center移動遊戲平台，涵蓋競技、益智、休閑等產品範圍。截止至今累計用戶達7億以上，團隊已經拓展至百人規模。
Graffiti movement was founded by one of the founders of Innovation workshop Wang Ye, the 2016 half a game downloads ranked in the world’s top5 stand-alone game development companies in the domestic fresh people know. Graffiti movement in October 2010 was established and has already launched the restaurant live “,” fast Racing3D “and so on a variety of mobile game products, as well as doodle game center mobile gaming platform, covering sports, puzzle, leisure and other products. Up to now the cumulative total of more than 7 users, the team has expanded to a hundred people.
According to appannie monthly travel data report, graffiti movement in 2016 on half a year has been ranked in the world iOS& amp; google play, download charts TOP10, Download quantity higher than the cheetah (the piano piece 2 “publishers) and Tencent games (Android platform game downloads not into), ranking Chinese gaming companies.
The publisher has a powerful operating system, three-dimensional marketing ability, globalization distribution capacity, product reserve capacity, but the choice of high standard products and target market and fit I’m afraid small game development company is difficult to meet. In this case, focus on niche markets and segments “small is beautiful” publishers and more worthy of consideration, such as attention from Hong Kong, Macao and Taiwan fearless technology, Southeast Asia rising star Vstargame and will carefully transferred products polecat game.