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揚名海外 中興手機Q1進入歐洲市場前五 vincent0326  • 2016-07-14 14:23 – Famous overseas ZTE Q1 mobile phone market in Europe before five

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市場研究公司Counterpoint Technology Market Research近日公布了第一季度全球約90%智能手機廠商的出貨量,數據顯示,中興通訊在歐洲智能手機市場憑藉4%的市場份額排名第五。
Market research firm counterpoint technology market research recently released the first quarter of approximately 90% of the global smart phone manufacturers shipments, data display, ZTE in European smartphone market with a 4% market share ranked fifth.

 中興通訊高級副總裁、終端歐亞非區CEO張樹民表示,“越來越多的智能手機廠商資源重點投入到歐洲市場,希望贏得歐洲消費者的認可。中興以親民的價格持續推出高端智能手機,吸引了眾多消費者,我們感謝用戶給予的支持,並且有信心很快會在歐洲市場的排名提升到第四名。
& nbsp; senior vice president of ZTE, terminal Eurasian CEO Zhang shumin said, more and more smart phone manufacturers will focus on the resources into the European market, hoping to win the European consumer recognition. ZTE to the people first price continued to launch high-end smart phones, to attract a large number of consumers, we thank the user to give support, and confidence will soon be ranked in the European market to upgrade to fourth.

 AXON和Blade系列受歡迎
& nbsp; AXON and Blade series popular

 歐洲是世界上最成熟、同時也是競爭異常激烈的市場,AXON和Blade兩條產品線則是中興通訊在歐洲市場的核心競爭力,特別是最近發布的2016年度高端旗艦AXON天機 7,憑藉優秀的產品體驗和創新功能讓這其在歐洲市場贏得廣泛關注。Blade系列則主要提供中高端、價格親民的智能手機,相關數據顯示,截止到2015年底,有超過3000萬Blade系列手機在全世界50多個國家銷售,其中德國、法國、西班牙和英國是該系列最大的銷售市場。 
& amp; nbsp; Europe is in the world the most mature, while the competition is also fierce market, axon and blade two product lines is ZTE core competitiveness in the European market, especially the recently released 2016 annual flagship high-end axon secret 7, by virtue of the excellent product experience and innovative features make it won wide attention in the European market. Blade series is the main provider of high-end, friendly smartphones, relevant data shows, until the end of 2015, there are more than 3000 million blade series of mobile phones in the world 50 many countries sales, including Germany, France, Spain and the UK is the largest sales market. Nbsp; &

中興通訊非常重視消費者的體驗,為了滿足歐洲本地消費者需求,中興通訊做好長遠規劃,不僅通過收集當地消費者需求來優化研發手機等智能終端,同時不斷增加與大型零售商的合作,讓消費者能夠有更多渠道購買到中興手機。 
ZTE attaches great importance to the consumer experience, in order to meet the needs of local consumers in Europe, ZTE to do long-term planning, not only through collecting local consumer needs to optimize the research and development of mobile intelligent terminal, also will continue to increase cooperation with large retailers, let the consumer can have more channels to purchase ZTE mobile phones. Nbsp; &

 本地化運作提升歐洲市場競爭力
& nbsp; localized operations to enhance the competitiveness of the European market

 中興通訊進入德國已近十年,在德國本地已有1000名僱員,公司的德國總部設在杜塞爾多夫,距離門興很近。同時,在慕尼黑中興還建立了智能手機設計中心,這是中興全球7大研究中心之一,有超過400名僱員在這個研究所工作。這一智能手機設計中心由出生在德國的中興通訊首席設計師Hagen Fendler帶隊領導,最近中興在國內推出的國民手機Blade A2,設計就是出自慕尼黑的研究中心 
& amp; nbsp; ZTE into Germany for nearly a decade, in Germany, local has 1000 employees. The Germany based company, located in Dusseldorf, distance Borussia is very close. At the same time, ZTE has also established a smart phone design center in Munich, which is one of the world’s 7 largest research center ZTE, there are more than 400 employees working in this research institute. The intelligent mobile phone design center by was born in Germany of ZTE chief designer Hagen Fendler leadership, the recent resurgence in the domestic launch of the national phone blade A2, the design is from the Munich research center & amp; nbsp;

此前中興通訊表示,在接下來的12~18個月,中興手機在德國智能手機市場市場份額須達到4%。為了達到這一目標,中興今年贊助了德甲勁旅門興格拉德巴赫,成為門興全球唯一智能手機合作夥伴,彰顯了其在歐洲發力的決心。
Prior to ZTE said that in the next 12~18 months, ZTE smartphone market share in Germany must reach 4%. In order to achieve this goal, ZTE this year sponsored the Bundesliga outfit Monchengladbach, become Borussia is the only global smart phone partners, highlighting its determination in the European force.

 在歐洲,西班牙也是中興通訊在歐洲的一個重要市場,近年來同樣發展勢頭迅猛。
Nbsp; & in Europe, Spain is also an important market for ZTE in Europe, in recent years, the same momentum of development.

 2016年,中興通訊在西班牙的市場份額從3%增至4.4%,這一成功也得益於其在西班牙的體育營銷和品牌傳播。在巴塞羅那舉行的2016全球移動大會上,中興通訊與塞維利亞足球俱樂部簽約,成為其官方智能手機合作夥伴,並通過贊助Copa del Rey 冠軍賽(國王杯)增強了其體育營銷力度。
& nbsp; in 2016, ZTE’s market share in Spain increased from 3% to 4.4%, which is also due to its success in Spain’s sports marketing and brand communication. In Barcelona, at the 2016 at the Mobile World Congress, ZTE and Sevilla FC signed became the official partner smartphone, and through sponsorship (King’s cup) match for the Copa del Rey champions enhances the sports marketing efforts.

 隨着對西班牙市場的持續看好,中興通訊在巴塞羅那的消費者體驗之旅也拉開序幕。目前,中興通訊正在歐洲30個城市開啟體驗之旅,讓更多消費者近距離接觸並體驗其產品。到目前為止,中興消費者體驗之旅已經讓超過20,000人近距離感受到中興手機的創新功能和人性化體驗,形成了良好的品牌感知。

& nbsp; with the continued bullish on the Spanish market, ZTE’s consumer experience in Barcelona, the tour also kicked off. Currently, ZTE is the 30 city in Europe to open the experience of the trip, so that more consumers close contact and experience their products. So far, ZTE’s consumer experience tour has made more than 20000 people close to the experience of ZTE mobile phone innovation and human experience, the formation of a good brand awareness.

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