市場研究公司Counterpoint Technology Market Research近日公布了第一季度全球約90%智能手機廠商的出貨量，數據顯示，中興通訊在歐洲智能手機市場憑藉4%的市場份額排名第五。
Market research firm counterpoint technology market research recently released the first quarter of approximately 90% of the global smart phone manufacturers shipments, data display, ZTE in European smartphone market with a 4% market share ranked fifth.
& nbsp; senior vice president of ZTE, terminal Eurasian CEO Zhang shumin said, more and more smart phone manufacturers will focus on the resources into the European market, hoping to win the European consumer recognition. ZTE to the people first price continued to launch high-end smart phones, to attract a large number of consumers, we thank the user to give support, and confidence will soon be ranked in the European market to upgrade to fourth.
& nbsp; AXON and Blade series popular
& amp; nbsp; Europe is in the world the most mature, while the competition is also fierce market, axon and blade two product lines is ZTE core competitiveness in the European market, especially the recently released 2016 annual flagship high-end axon secret 7, by virtue of the excellent product experience and innovative features make it won wide attention in the European market. Blade series is the main provider of high-end, friendly smartphones, relevant data shows, until the end of 2015, there are more than 3000 million blade series of mobile phones in the world 50 many countries sales, including Germany, France, Spain and the UK is the largest sales market. Nbsp; &
ZTE attaches great importance to the consumer experience, in order to meet the needs of local consumers in Europe, ZTE to do long-term planning, not only through collecting local consumer needs to optimize the research and development of mobile intelligent terminal, also will continue to increase cooperation with large retailers, let the consumer can have more channels to purchase ZTE mobile phones. Nbsp; &
中興通訊進入德國已近十年，在德國本地已有1000名僱員，公司的德國總部設在杜塞爾多夫，距離門興很近。同時，在慕尼黑中興還建立了智能手機設計中心，這是中興全球7大研究中心之一，有超過400名僱員在這個研究所工作。這一智能手機設計中心由出生在德國的中興通訊首席設計師Hagen Fendler帶隊領導，最近中興在國內推出的國民手機Blade A2，設計就是出自慕尼黑的研究中心
& amp; nbsp; ZTE into Germany for nearly a decade, in Germany, local has 1000 employees. The Germany based company, located in Dusseldorf, distance Borussia is very close. At the same time, ZTE has also established a smart phone design center in Munich, which is one of the world’s 7 largest research center ZTE, there are more than 400 employees working in this research institute. The intelligent mobile phone design center by was born in Germany of ZTE chief designer Hagen Fendler leadership, the recent resurgence in the domestic launch of the national phone blade A2, the design is from the Munich research center & amp; nbsp;
Prior to ZTE said that in the next 12~18 months, ZTE smartphone market share in Germany must reach 4%. In order to achieve this goal, ZTE this year sponsored the Bundesliga outfit Monchengladbach, become Borussia is the only global smart phone partners, highlighting its determination in the European force.
2016年，中興通訊在西班牙的市場份額從3%增至4.4%，這一成功也得益於其在西班牙的體育營銷和品牌傳播。在巴塞羅那舉行的2016全球移動大會上，中興通訊與塞維利亞足球俱樂部簽約，成為其官方智能手機合作夥伴，並通過贊助Copa del Rey 冠軍賽（國王杯）增強了其體育營銷力度。
& nbsp; in 2016, ZTE’s market share in Spain increased from 3% to 4.4%, which is also due to its success in Spain’s sports marketing and brand communication. In Barcelona, at the 2016 at the Mobile World Congress, ZTE and Sevilla FC signed became the official partner smartphone, and through sponsorship (King’s cup) match for the Copa del Rey champions enhances the sports marketing efforts.
& nbsp; with the continued bullish on the Spanish market, ZTE’s consumer experience in Barcelona, the tour also kicked off. Currently, ZTE is the 30 city in Europe to open the experience of the trip, so that more consumers close contact and experience their products. So far, ZTE’s consumer experience tour has made more than 20000 people close to the experience of ZTE mobile phone innovation and human experience, the formation of a good brand awareness.