topsapps is a reporting platform for mobile developers that automatically downloads and visualizes sales data, App Store reviews, hourly ranks and more

中小移動遊戲企業出海首站選擇,港澳台或優於印度 vincent0326  • 2016-07-14 14:07 – Small and medium-sized mobile game companies to select the first station to sea, Hong Kong, Macao, Taiwan or better than India

Operations SkyeTindall967 41℃ 0评论

中小移動遊戲企業大陸的一片血海中似乎難以生存,最新來自於app Annie的移動遊戲市場Q1數據報告顯示,大陸移動市場在Q1出現了新增長點,這一表現在iOS平台尤為明顯。而且, 從2015到2016的一最近一年內,大陸的iOS收入增長達到驚人的2.2倍,不過其中最主要的收入動力來自於類似《大話西遊》、《王者榮耀》、《夢幻西遊》和《熱血傳奇》等核心向重度遊戲
Small mobile game companies in the mainland of a piece of the bloodshed seems difficult to survive, the latest from in app Annie’s mobile gaming market Q1 data report shows,, the mobile market in Q1 appeared a new growth point, the performance on the IOS platform is particularly evident. And from 2015 to 2016 a recent years,, the IOS revenue growth at 2.2 times breathtaking, but the the main income dynamics from in similar “boast swims on the west”, the king of glory “,” dream swims on the west “and” hot blooded legend “core to severe game.

 這對於大批在生死線上掙扎的中小團隊而言未必是一件值得高興的事情,因為根據來自騰訊的統計,截止於2015年12月,中國遊戲CP(內容提供方,或理解為遊戲研發方)公司達到驚人的2萬家,毫無疑問,其中的絕大多數是十餘人甚至三五人的中小團隊
& amp; nbsp; this for a large number of on line of life and death struggle of the small team is not necessarily a thing to be happy, because, according to statistics from Tencent, ended in December 2015, China’s game of CP (content providers, or understanding for game development side) the company to achieve amazing 20000. Without a doubt, the most is more than ten people and even people 35 small teams.

 在現如今的產業背景下,天價IP、重金代言、高預算導用戶等各種門檻越來越高。大陸手游市場的寡頭壟斷趨勢越來越明顯,無論是從策劃、程序、美術的研發陣容,還是投放營銷預算,在面對各大巨頭不斷膨脹的體量時,中小團隊似乎很難看到出路。
& nbsp; in the current background of the industry, the price of IP, heavily endorsements, high budget guide users and other kinds of threshold is getting higher and higher. Oligopolistic tendencies, travel market is more and more obvious, both from the planning, programming, art R & D team, or put the marketing budget, in the face of continued expansion of the big volume, small team seems to be very difficult to see a way out.

 在這個大背景下,自2015年開始,很多團隊實現投放到了國門之外,2015年之前的東南亞、歐美等都是他們重點考慮的地區,2016年前後隨着行業對於印度、巴西等新興市場人口紅利的大肆宣揚,中小團隊又似乎看到了救命稻草。特別是對於印度市場的關注,在2016年第一季度達到了空前的程度。
& amp; nbsp; under this big background, since 2015, a lot of teams speak achieve release at the door outside, 2015 in Southeast Asia, Europe and the United States is their focus on the areas around 2016 with industry for the demographic dividend in india, Brazil and other emerging markets trumpeted, small team and seemed to see the life-saving straw. Particular concern for the india market, in the first quarter of 2016 reached an unprecedented extent.

 印度手游市場情況,中小開發者真的了解嗎?
& nbsp; india‘s hand travel market situation, small and medium-sized developers really understand it?

 一個關鍵數據足以讓大家清醒,印度的智能設備約為3億台,但其中有一半的設備其移動數據網絡是處於關閉狀態的。曾經扎克伯格準備讓facebook免費為印度提供移動數據網絡,但是遭到了拒絕。
Nbsp; & a key data enough to make everyone awake, india intelligent equipment is about 3 units, but half of the device is in the closed state of its mobile data network. Once Zuckerberg ready to let facebook free to provide mobile data network in india, but was rejected.

 雖然這個數據聯網的佔比一定會隨着時間的推移而逐步減少,但是以當下的環境來判斷,單單靠着若干在印度已經取得不菲收益的企業的宣傳,中小遊戲團隊就下重注到印度市場,確實為時過早。大型的移動遊戲企業,對印度進行戰略布局是可行且必要的。但是中小遊戲團隊卻相反。 
& amp; nbsp; although the data networking accounted for than will be with the passage of time and gradually reduce, but in the current environment to determine, relying solely on the several decent income of enterprise publicity has been made in india, small game team is under the heavy note to the indian market, indeed premature. It is feasible and necessary to carry out the strategic layout of the large mobile game companies in india. But the middle and small game team is the opposite. Nbsp; &

遠在多年前的PC客戶端遊戲時代,大陸的知名遊戲企業比如完美暢遊等出海的第一站必然是港澳台,當年的理由無外乎是同處於中華文化圈,對於文化的偏好等有一定的共通性,對於比較依賴於遊戲內的世界觀來支撐整個遊戲世界以及玩家的沉浸感的端游來講,選擇港澳台的理由很充足。
Far away in the years before the era of client PC games and, the game is well-known companies such as perfect surf, sea first stop must be Hong Kong, Macao and Taiwan, then the grounds is almost the same in the circle of Chinese culture, the cultural preference for a certain commonality, to depend on the idea of the game in the world to support the game world and the player’s immersion sense of the end of the tour speaking, Hong Kong, Macao and Taiwan reason enough.

 但是時至今日,已經到了手游稱霸的年代,出海第一站還是選擇港澳台是否依然是行之有效的呢?
& nbsp; but today, has been to the hand travel to dominate the era, the first leg of the sea or the choice of Hong Kong, Macao and Taiwan is still effective?

 下圖是今天的iOS遊戲榜單的統計數據,從上往下依次是香港、澳門和台灣
從這批榜單可以看出,港澳台地區的免費榜前列,輕遊戲也即休閑益智類遊戲佔比非常高,特別是跟國內、歐美的榜單相比更為明顯。

& nbsp; the following figure is the statistical data of today’s iOS game list, followed by Hongkong, Macao and Taiwan. From this list can be seen, Hong Kong, Macao and Taiwan regions of the free list, the light game that the leisure puzzle games accounted for a very high, especially with domestic, European and American list is more obvious.

  中小移動遊戲企業出海首站選擇,港澳台或優於印度							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 14:07 - Small and medium-sized mobile game companies to select the first station to sea, Hong Kong, Macao, Taiwan or better than India
& nbsp;

中小移動遊戲企業出海首站選擇,港澳台或優於印度							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 14:07 - Small and medium-sized mobile game companies to select the first station to sea, Hong Kong, Macao, Taiwan or better than India

中小移動遊戲企業出海首站選擇,港澳台或優於印度							 							 								 									 									 			vincent0326							 		 							 								 	 • 2016-07-14 14:07 - Small and medium-sized mobile game companies to select the first station to sea, Hong Kong, Macao, Taiwan or better than India

說到這裡,可能讀者已經明白意思了,筆者認為中小團隊天然適合輕遊戲開發,遊戲的亮點來自於創意,公司的立身之本在於高效批量的輸出創意產品,最終養活團隊乃至名揚業界就是靠海量的用戶數以及隨之而來的廣告收益。 
When it comes to here, readers already know the meaning, the author thinks that small team is natural for light game development, game highlights from the creative, conduct of the company is in the efficient batch output creative products, eventually support team and is famous in the industry is to rely on the massive number of users and the consequent advertising revenue. Nbsp; &

相信能夠讀到這裡的,都是行內人士,更細緻的分析筆者認為暫無必要。權當是把港澳台的榜單挖出來,供諸君分享。

Believe to be able to read here, are people in the industry, the more detailed analysis that no necessary. When is the right to Hong Kong and Macao list out, for you to share.

转载请注明:TopsApps » 中小移動遊戲企業出海首站選擇,港澳台或優於印度 vincent0326  • 2016-07-14 14:07 – Small and medium-sized mobile game companies to select the first station to sea, Hong Kong, Macao, Taiwan or better than India

喜欢 (0)or分享 (0)
发表我的评论
取消评论
表情

Hi,您需要填写昵称和邮箱!

  • 昵称 (必填)
  • 邮箱 (必填)
  • 网址